I didn’t mean to suggest it was wrong for the dealers to want more money for their sale, but, I am questioning the actual value of keeping an asset overpriced at the expense of not selling it. Now, I’m not an auto dealer but that truck is soaking up some resources at some level just sitting there on the lot. at a certain point, it’s costing them to not move the vehicle. By “costing them” I don’t mean they’re losing money, they’re losing potential profit.
I’m trying to think of an analogy; I have a house for sale, it’s worth $500k on the open market, I’ve kept it up reasonably and made minor improvements, so I price it at $575. agent tells me that’s high for the ‘barrio and suggests it should be lower. House sits for 3 months, all the while I continue to pay the mortgage, upkeep and property taxes on the house. after 90 days, agent convinces me to lower the price, but I am too hard headed to heed their pricing suggestions and I set it at $565k. it’s still 65 k over priced and I am still paying interest, insurance and taxes, plus whatever upkeep I regularly expend on the house. I continue this stubborn streak for 9 full months, lower the asking price to $525k and start getting offers. after some movement on offers and my asking price I sell at $505k. My neighbor decides to sell for an asking price of $510k at 3 months into my sale, and immediately gets offers, eventually selling at the same $505k after only 5 weeks.
I’ve now spent ~8 more months of mortgage, upkeep, insurance and taxes on my house because I wouldn’t concede to a reasonable asking price. Doesn’t the dealer have similar costs associated with keeping a vehicle on the lot that isn’t selling, ostensibly because they’re stupidly asking too much? Because at this point in the Raptor market ADM is too much. MSRP is too much. Some markets I’m sure get away with MSRP, but are people seriously still paying ADM on the Raptor?