This appears to be a regional thing as deals are to be had here in the northeast. I was fortunate to get my '18 for $2k under sticker, and found two other dealers that were willing to honor the same deal. Unfortunately, there isn't a big 4x4 following here in the NE as trails are limited and certainly we don't have access to places like Moab. So, for those that are willing to fly in and ship back, or drive back, dealers here will deal. As I stated in another thread, my dealer in New Hampshire still has a '17 802A (build date 5/17) that will go $2300 under sticker. Nonetheless, patience is the key and targeting small town dealers appears to pay dividends.