To be honest... I love it. This truck symbolizes Ford's desire to push past the common ideas of what makes the best off road truck, and try to make something better. Here is why i love this new truck.
1) 10 speed transmission- this is a joint venture between Chevy and Ford. More gears will give us more options to better take advantage of torque. For example gears 1-6 could be a standard gear set like we have now, 7/8 could be designed for overdrive purposes making the truck more efficient. 9/10 could be low end torque gearing to compensate for possible turbo lag or towing purposes. When it comes to racing efficient teams are fast teams, and they consistently win. This transmission will change your ideas about 10 speeds, making it more efficient and faster.
2) 3.5 turbo ecco whatever we want to call it.... guys lets be honest this is a desert racing designed truck, they literally tell you it was born in Baja. Not only does a turbo give us more to play with under the hood, but it gives us the ability to make more power with less weight. Less weight will give us better off road handling. Win and win.
3) The interior - Ford is nailing it on this one. Six up fitters roof mounted, awesome... seats, awesome... 360 camera view, awesome... paddle shifters, awesome. Make the interior so that we can wash it down after a long trip in the dirt, and Ford wins for the best designed off road interior ever made.
Now Iam not saying that with some of these new things we dont get a few cons. Not all is perfect nor will it ever be. More gears = smaller gears and they're usually weaker. Turbos have lag, and heat can take its toll on them. However overall I believe this truck will be better generation than the first, even with all the EPA restraints and new government restrictions on our trucks they're having to tackle.