the best thing to do if they want to compare trucks is to take the cost of the ram, all the parts, labor, and any other cost of the truck then add up the total of the RR and compare it to the cost of the Raptor, the money that is over the cost of the raptor should then be applied to the raptor for after market parts. this way you can actually compare what the trucks can do for the money spent on them. heres the break down.
DODGE RAM RUNNER plus MSRP of Kit compenents
1, cost of truck fully loaded = 40,595
2, P155662 = 13,270
3, p5155663 = 1,250
4, p5155664 = 1,010
5, p5155665 = 1,020
6, p5155666 = 1,350
7, 82211065ad = 978
8, p5155280 = 1,135
Grand Total of parts and truck with out cost of labor is 60, 604 add min of 8000 for Labor and you have 68,604
Ford raptor fully loaded 54,578
now take the 14,026 and apply it to the raptor and that will be a good comparision.