It may be, I haven't purchase a new vehicle since 13 so my terminology is probably rusty. I would not pay more than invoice for this truck, even if that meant waiting. Luckily I don't have to.
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From the looks of it, it'll be a while before they sell for invoice. I didn't have to buy one now, either. But I wanted to. You see, I'm what some folks call "dumb". Lol!