I do remember those Matthew McConaughey commercials. Lincoln interior are second to none imo and love the black label exclusive interior packages but I think why I have not seen the same experience as luxury brands is because my experience has been with Lincoln/Ford dealerships and not Lincoln exclusively.
When my wife and I were looking at buying a aviator black label I was shocked to find out that Lincoln only dealerships can sell then. It made it much more challenging in my area
That makes complete sense now that you mention that aspect. The dual franchise (Ford/Lincoln) stores were not doing enough to separate the two brands, which is why all Lincoln stores going forward from 2017 are required to be stand-alone franchises.