They are adapting. They are charging what they think they can get for a scarce commodity with high demand. Some will purchase, some won’t. It doesn’t make them bad people. There are plenty of other things dealerships do that make them bad people, but charging market price is hardly the most egregious thing.
Hey. I’m all for free market capitalism. The issue I have is treating them like the slow kid in math class and giving them accommodations. Most businesses had a rough go during covid. I know I did but you figure it out, and I didn’t spike prices because repeat clients are 80% less costly than new to acquire.
They are free to charge what they want or conduct business as they see fit. I have an issue with them straight lying to customers or ******** people when orders come in with surprise adm. Other than that, doesn’t bother me. I just don’t play that game. I may go a few grand over for a high demand vehicle but thats it.
I ordered a TRX November 2020 from dealer closest to me. Was told feb delivery and 5 over sticker. When they couldn’t deliver by feb I told them I would keep the order but only if they removed the adm. They refused (i was kinda shocked but hey. Their business) and I canceled. Then bought one at sticker within a couple weeks.
I gave them another chance on a 22my truck order. Asked them to match the prices posted for orders by other dealers, 5k under. They said they were still getting 5-10 over. I said cool, you just lost a local customer that buys a lot of cars.