Interesting, I was wondering if they spread the allocations over the year compared to other F150's or if they took orders based on priority. I would think all of the retail Raptor orders would be priority over the stock f150's, hence they'd be here sooner than later but not the case if they're spread over the year.
I doubt the Raptor production is going to be different than the past process with say Cobras and then Shelbys. They mix the production through out the year. Many things factor in to why they do that. They still need to stock the dealers with the main line product because that is a much bigger bulk of their business than the Raptor is. So they won't just build all retails orders first. Then there are a lot of other factors involved with the production span such as supply of components to build the truck, numbers of specific options that they'll need like bead lock wheels for example, plus total production numbers. I'd imagine if demand continues they will produce larger numbers of the truck, if demand starts to drop off they'll back down on projected numbers. Ford wants the hype and craze in the market for products like this. They will try and walk a fine line of producing just enough units to keep the hype up but not end up having the units sitting in numbers on dealers lots. As much as the consumer hates to hear this when a product has more demand than supply and people are waiting in line and/or paying over MSRP it builds brand value for the entire market line. I've heard that from Ford multiple times over the years at product training events. I just heard it again recently when I did the Shelby GT350 track experience. I asked about them building the GT350 again for 2018 and was told they won't make that decision or commitment until they see how well the 17's do. Again they said they don't want them sitting stagnant on dealers lot.
---------- Post added at 01:35 PM ---------- Previous post was at 01:28 PM ----------
How is it that when a car salesman posts on a forum, he goes from being the least trustworthy human on the planet to being some valuable insider source of info?
As bad of a rap as the car salesman have there are a lot of good ones out there. Unfortunately it's weighted much heavier with bad one's.
I actually got into the car business at a very young age because I always hated the car dealership experience. My philosophy was if I could treat people like I'd like to be treated I'd have to be successful. 30 years later I'm still going strong and at the same dealership I started with. A lot of that has to do with me researching a lot of dealerships before I chose which one to go work for in the beginning.
I came here to learn anything additional I can about the product and also try and help provide any insight I could from the dealerships perspective. All of our allocation is spoke for at this point so I didn't come here with the intention of trying to sell anything.
I started a process at our dealership about 13 or 14 years ago for specialty units like this. When we have a customer come in and inquire about a unit that may be coming to production we put that person on a list with his name, phone number, salesman he is dealing with and date he inquired. Once we find out details of production numbers, pricing and allocation we make a decision about what we are doing with pricing of the unit/s. At that point we start down the list. We call the first customer, give them details of what we know, pricing info and then a couple of days to decide if they are taking one. Then we move on to the next customer on the list and continue down until we are out of allocation. We do as soon as we have ordering information from Ford so each buyer can order their unit the way they want it. That process has worked great for us.