That, and a lot of us (including me) are paying MSRP not ADM. You can get one today without a lot of trouble for MSRP, plenty out there if you are willing to travel. If these MSRP / ADM haters are waiting for Gen 2s to sell at invoice, they are going to be waiting a long time.
Here's why. Gen 2 is a much more premium / up market product than the original boat anchors that cost $35k and had lego plastics for interiors. Its tapping into a lot more buyers now that its actually a good premium product, which means demand has gone up. Not to mention that there is a lot of pent up demand from being off market for 2 years.
Speaking for myself - I never took a second look at the original raptor, especially the original 5.4. Gen 2 was announced, and it caught my interest enough to order one. My first ever Ford, and I imagine this isn't uncommon for a lot of Gen 2 buyers.