This is how I landed my mostly loaded Dark Horse for almost 5k under MSRP in July. For ref: all the other dealers that had them within 200 miles of me wanted over MSRP. I tried using Autotrader and changing zips, but once I got to travel expenses and time that exceeded a day, i stopped at that distance. There was I think one at MSRP that wasn’t featured like I wanted, but mostly there. The one I bought was black, very well featured and came in at 68-is, sticker over 73. This place was the very definition of “the sticks”. The entire car lot was dirt and gravel. It had a very “shady, used car salesman” vibe. I held my nose and sat through the ordeal and took the “W”. I didn’t see a single Mustang there, but lots of trucks, and economical types. Some Mach E’s too. Not sure how these guys landed a Dark Horse, but I got to it with about 7(?) miles on the clock.
My ’17 Raptor I bought from Front Royal, VA ... not what anyone would consider a big city, about 90 minutes away from DC. Very good vibe here, and got the truck at MSRP in January, 2017.