I've noticed that on a lot of Raptor products. The misconception on the company's part is likely due to the fact that this F-150 body style came out in 2009, and they don't realize that while the first Raps hit the dirt in 2009 too, the first model year is (as we all know) 2010.
That's true, I'll let it slide. What do you make of the E.L. on the box though? Are they just using E.L. Tape?