Raptor Dealers Selling Near Invoice (Gen 2)

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03'Darin

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All I'm saying is that some dealers reward loyalty. I get in the days of Internet pricing that many people go from dealer to dealer trying to scrape every last nickel out of a deal and not staying loyal.

I don't work for free, so I don't expect others to for me. I buy from the same dealer for my fords. Could I save $500 by spending 6 weekends driving to 15 different dealers, sitting there and haggling, trying to save, yes I could.

But it's nice to be a name and a face, both to sales and to service for warranty work.

They got 10 allocations. All went to regular, repeat customers. They called me, worked out an under msrp price, and my order is in. Easy, simple, done.

They could have ordered them in, marked them up 5-10k, put them on the net and sold them the same day they came in. However, they knew good customers wanted them and they also like to maintain those relationships.

So sorry if some got all upset about my original post. Just my thoughts on the issue. Back on topic!
They could have just ordered

I didn't get upset. I usually don't even approach the MSRP and fair pricing fights that start up. Of the 3 Raptors we had I sold 2 of them to previous customers and the other to a customer of our Nissan store that was referred to me. All 3 of them sold at sticker. Not one of those 3 people even asked for a discount.

The whole argument people get in about fair pricing when it comes to vehicles never makes sense to me. Union workers get scale rate based on the job and location..... do those guys ever say "oh wait a minute you're paying me more than I should be getting paid" or when you go to a restaurant and order a menu item that's "market Price" or go negotiate what you're paying for groceries or a TV or so on.

The dealership I work at rewards loyalty highly. That being said we have 5 dealerships in close proximity to us. One of them sold for MSRP also (that dealer also got 4 units). The others are $5k - $15k over sticker (and 3 of those 4 probably got double our allocation). So MSRP in our market is somewhat rewarding loyalty. If you went to sell a used vehicle that was hard to find and in high demand would you price it 10-20% under market value? Probably not.

No offense taken by anyone's posts. My post is just strictly my opinion.... and you know what they say about opinions.
 

RLTW

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I didn't get upset. I usually don't even approach the MSRP and fair pricing fights that start up. Of the 3 Raptors we had I sold 2 of them to previous customers and the other to a customer of our Nissan store that was referred to me. All 3 of them sold at sticker. Not one of those 3 people even asked for a discount.



The whole argument people get in about fair pricing when it comes to vehicles never makes sense to me. Union workers get scale rate based on the job and location..... do those guys ever say "oh wait a minute you're paying me more than I should be getting paid" or when you go to a restaurant and order a menu item that's "market Price" or go negotiate what you're paying for groceries or a TV or so on.



The dealership I work at rewards loyalty highly. That being said we have 5 dealerships in close proximity to us. One of them sold for MSRP also (that dealer also got 4 units). The others are $5k - $15k over sticker (and 3 of those 4 probably got double our allocation). So MSRP in our market is somewhat rewarding loyalty. If you went to sell a used vehicle that was hard to find and in high demand would you price it 10-20% under market value? Probably not.



No offense taken by anyone's posts. My post is just strictly my opinion.... and you know what they say about opinions.



Yeah I think it's dumb to get mad about the whole thing, it's capitalism. The other side of that argument is that if dealership A wont give me what I want at the value I know it's worth and dealership B will then I'm obviously not going to be doing business with dealership A, they've lost my business because they aren't willing to deal. I don't know why the concept of fair pricing doesn't make sense to you though, we do it in all sorts of other buying situations, I can go a block farther to get gas a few cents cheaper, I look online to for better prices than I see in stores, I get quotes and bids on repair work, why should cars and dealerships be any different?


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03'Darin

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All I'm saying is that some dealers reward loyalty. I get in the days of Internet pricing that many people go from dealer to dealer trying to scrape every last nickel out of a deal and not staying loyal.

I don't work for free, so I don't expect others to for me. I buy from the same dealer for my fords. Could I save $500 by spending 6 weekends driving to 15 different dealers, sitting there and haggling, trying to save, yes I could.

But it's nice to be a name and a face, both to sales and to service for warranty work.

They got 10 allocations. All went to regular, repeat customers. They called me, worked out an under msrp price, and my order is in. Easy, simple, done.

They could have ordered them in, marked them up 5-10k, put them on the net and sold them the same day they came in. However, they knew good customers wanted them and they also like to maintain those relationships.

So sorry if some got all upset about my original post. Just my thoughts on the issue. Back on topic!
They could have just ordered

Yeah I think it's dumb to get mad about the whole thing, it's capitalism. The other side of that argument is that if dealership A wont give me what I want at the value I know it's worth and dealership B will then I'm obviously not going to be doing business with dealership A, they've lost my business because they aren't willing to deal. I don't know why the concept of fair pricing doesn't make sense to you though, we do it in all sorts of other buying situations, I can go a block farther to get gas a few cents cheaper, I look online to for better prices than I see in stores, I get quotes and bids on repair work, why should cars and dealerships be any different?


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I'm not sure what you mean saying I don't understand what fair pricing means?

I completely agree that people are free to buy where ever they choose and that promotes competitive pricing. I'm all for that. That's what helps us sell cars. In the last 4 months I've sold cars to people in 7 different states. That is the power of the internet and ease of price shopping today. I do the same thing for certain items. I bought a new VRod back when they first came out. Most dealers were asking well over MSRP and getting it. I found one for MSRP and happily paid that price. I wanted one and was willing to pay that much for it. That was a good deal to me. 2 years ago I bought a new bike. I emailed a couple dealers that had what I wanted and bought the one that gave me the best price.
 

RLTW

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I'm not sure what you mean saying I don't understand what fair pricing means?



I completely agree that people are free to buy where ever they choose and that promotes competitive pricing. I'm all for that. That's what helps us sell cars. In the last 4 months I've sold cars to people in 7 different states. That is the power of the internet and ease of price shopping today. I do the same thing for certain items. I bought a new VRod back when they first came out. Most dealers were asking well over MSRP and getting it. I found one for MSRP and happily paid that price. I wanted one and was willing to pay that much for it. That was a good deal to me. 2 years ago I bought a new bike. I emailed a couple dealers that had what I wanted and bought the one that gave me the best price.



But you just said in the previous post you don't understand the whole argument people get in about fair pricing, then went on to talk about saying you don't ask for a fair price on food sold at market value in a restaurant. This is not fish at a seafood restaurant, it's exactly the kind of product that people shop around for to get the greatest value.


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nicul15

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again, its the relationship between the manufacturer and the dealer that makes it different. the manufacturer is NOT allowed to sell direct due to intervention of the gov't. that is not capitalism.
 
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ovrlnd

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The issue is that one day a month or so ago there were dealers that were offering deals near invoice. Then there was a meeting and the next day they weren't.

Smells more like cartel than capitalism.
 

RLTW

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It will be back to invoice before long.


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bstoner59

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again, its the relationship between the manufacturer and the dealer that makes it different. the manufacturer is NOT allowed to sell direct due to intervention of the gov't. that is not capitalism.



The only thing that would change is where the money goes. The prices would be the same, if not more. Ford wouldn't have to worry about competition. The would set the price for the Raptor at $80,000 and tell people to take it or leave it. They don't need to sell special vehicles. Having manufacturers sell direct is a horrible model for the consumer.
 

03'Darin

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But you just said in the previous post you don't understand the whole argument people get in about fair pricing, then went on to talk about saying you don't ask for a fair price on food sold at market value in a restaurant. This is not fish at a seafood restaurant, it's exactly the kind of product that people shop around for to get the greatest value.


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What I was trying to say was that MSRP on this particular vehicle (based on what market value is doing right now) I think is a fair price. That is just my opinion. Next year could quite possibly be a very different story.

again, its the relationship between the manufacturer and the dealer that makes it different. the manufacturer is NOT allowed to sell direct due to intervention of the gov't. that is not capitalism.

So Tesla is selling direct at a fixed price. Because those buyers are dealing direct with the manufacture they have a perception of that price being fair and pay it. That's perceived value. Just like people paying MSRP or over MSRP or invoice or under invoice. When you go buy a Raptor for example you have the ability to shop the price and once you find your best deal decide if you're willing to pay that or not. Some people have stated they've got a deal at or close to invoice on a Raptor. That's a great deal based on the current market on them. Being able to shop multiple dealers gives the consumer that ability.
 
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