The only thing that would change is where the money goes. The prices would be the same, if not more. Ford wouldn't have to worry about competition. The would set the price for the Raptor at $80,000 and tell people to take it or leave it. They don't need to sell special vehicles. Having manufacturers sell direct is a horrible model for the consumer.
speculative. we don't know what Fords sales model would look like if Ford sold direct. but if you like Capitalism, then you have to take the good with the bad.