I was sold on my Raptor because of the videos Ford put out showing it racing through the desert and in the dunes, I already had a new f150, but went googleee-eyed when the advertising started, had nothing to do with luxury, in Canada you couldn't get a lower tiered Raptor like you guys, it came with leather, etc, only options were sunroof and nav and I think the trailer brake. Plus they were marketing the Raptor R back then and when a fully loaded Raptor was 58k (Canada) and the Raptor R (xt) was going to be 100k US, it wasn't just more horsepower either, it was loaded with offroad equipment, lights rollbar, etc. Here we are 12 years later and Ford is talking about a Raptor R again and maybe they will just add a V8, but at least you know where my brain fart idea is coming from. I would think Ford, if they produce the R, will do more than what Dudge is doing and make it a Dudge Killer, not an equal.