I agree somewhat. I like order and waiting your turn. Unfortunately if you're not from California, you've got no idea the number of ****** bags here with more money than they know what to do with. In a simple system honoring whoever ordered first you'd see ******** here ordering 2, 3, or more raptors; multiply by endless number of silicon valley hipsters, and you can see how this would quickly get out of control. Ford would be forced to get those all filled before a regular Joe in MO, LA, VA, NY, etc. Looking at the bigger picture I don't think a strict honoring of the sequential order number would be fair.
That's why you get your order in before they do.