I'm not going to get into "inflated horsepower numbers". The numbers on our page were in 95+ ambient air temp. Our revised numbers are 360 stock (with octane fully learned and not heat soaked), and 445 tuned. Also, we are doing this on 17.5 pounds of boost. The turbos are pretty much maxed out there. Pushing them harder than that raises your chance of premature turbo failure.
We have been doing Ecoboost for a couple of years now. I have a 2017 Raptor, my wife has a 2016 Explorer sport. My Co-Owner has a 2017 SHO, and a 2015 Expedition We also have a 2017 2.3 Mustang, 2017 F150 3.5, and a 2016 F150 between shop vehicles and employees.
Auto-adjusting octane isn't clever marketing. We take it one step further than the factory calibration. Our tunes will reduce max allowed boost as well as timing if the octane drops (as far as I know, no one else is doing this?). Clever marketing is convincing the consumer they need a specific tune for every octane. Instead we spent time perfecting one file.
We keep a stock pedal feel, but can change it if requested. Let me know if you have any questions, I would be more than happy to answer them.