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As a newcomer to the ford brand (a raptor would be my first ford) I’m very turned off by how these dealers operate. And the fact Ford let’s it happen tells us all we have to know. And I’m not buying the Covid excuse, because like another poster said, they did the same thing for the Gen 2 launch. Hell Toyota is finally redesigning the tundra after 50 years and all their dealers are MSRP. What’s that tell ya?
And no the Raptor isn’t a ‘specialty’ vehicle so don’t give me that crap! Lol
I'm with you that it is a turn off...I think it is compounded by covid but still happened with gen 2....the raptor is a special vehicle but produced in fairly large numbers.
either way it makes these slimy dealers look even more slimy, I don't know that it really means ford is bad because it is out of their hands....just short sited of the dealers that sour our opinions of them.
I will say this that ford dealers typically heavily discount trucks (my last platinum was 11k under msrp) whereas the Toyota Tacoma that I bought new in 2016 I had an eye opening experience because most Toyota dealers would not sell me what I wanted to order but I finally found one for msrp that would take my order and when it came in he had added other items to it