Are they fools, or do they just want it more? If I was suddenly carless, it would be worth a lot to me to get a new car quickly. I'd be willing to pay a premium for it. If dealers never sold above ADM the best I could do is get on some long waiting list. Or pay much more than MSRP for a used car. The ADM is the price you pay for rapid delivery.
It's not just of whether your carless or not, but the ratio of your wealth to car price. If you have 300 million in the bank, for example, then you don't sweat over $90k vs $120k. It's no different then if I was deciding between something that cost $9 or $12. A part of me doesn't want to overpay, sure, but ultimately, I don't care.
Exactly. You can have it cheap or you can have it soon. Choose one.
I don't think cheap is even much of an option in the current market. Yes, you could theoretically wait till prices drop, but there is no guarantee that supply will increase and demand increase, not to mention that inflation is always rising.
You're much more likely to find this behavior at a dealership that's working hard for market share. It can be a good business practice. Or not. It all depends on the local market.
There are dealerships now that are realizing that the internet has greatly expanded the size of their market. Ford could shift to a more direct to consumer approach, but the market could also shift where big dealership networks, across multiple states, could start appear that does high volume sales. The allocation process and limited supply is the big deterrent tot this happening now.
As for ADM/MSRP, we've had tons if discussions about it, and I get why people are upset about ADM.. I don't get upset about it, but I'm not paying it either. You could make the argument that Ford might be better off not even publishing an MSRP, as the price is always negotiable anyway. MSRP is just away to market and compare against competitors, and a start off point for price negotiations with the dealer. If MSRP didn't exist, than media would still find away to compare the cost of different vehicles...by what people are actually paying. Likewise, customers would be forced to know what the actual market price of a vehicle is, rather than go by a number the Ford gives you. Pretty much the way used car sales work.