Traded my 2017 Raptor in for 2020 Lead Foot with a $76k MSRP for $70.7k at Cook Ford in Texas City. I shopped around trying to get a good deal on a 19 and the most I could get off was $7k. Cook Ford gave me 1700 hundred more for my trade in than the others were offering, so I felt the 20 was the best deal. Didn't have to haggle with Cook as they have the 2020's advertised for ~$5k off.