CruiserClass
Full Access Member
I don't think anybody wants a kia. They want cheap transporation, and kia provides. It's not like lottery winners go out and buy kia's.
And that's what I think of when I think of Kia. An appliance car that you buy because it's cheap. But over the past 5-ish years I've known many people who could buy about anything they wanted in the realm of automobiles move from "German Luxury" to "Korean Luxury" and have been satisfied enough to lease another one. Mostly the luxury trim SUVs for the older set and the Stinger sports sedan for the younger guys. Still not my thing and I completely share your bias in the matter, but the market says otherwise. People who can easily afford something else, and have, now want them enough to seek them out.