combatninja
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- Joined
- Jan 16, 2017
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The real problem for Ford here is not raiding the corporate parts bin for the requisite powerplant (they have that covered with the Mustang's Predator V8) but rather how to get it on the dealer's forecourt for a competitive price. Pretty well loaded Raptor super crews go for $75,000 as it is. You fold this engine into the mix along with some cooling upgrades to keep it all together in an off-road duty cycle, possibly a larger wheel and tire package because I imagine it is going to need more brakes and so on and you are at what price point? Can they get close to that $71K mark that the TRX hit? I doubt it. The price gouging that Ford has done with the Gen2 Raptor now has them backed into a corner. Even if they offer the Raptor in two flavors, who is going to pay $75,000 for a boosted V6 with hybrid assist (yeah, like that is going to be reliable) when the TRX is sitting there for the same price? The way FCA rolls, they are going to churn those things out like crazy and they will have $5000 incentives on them in a year. This almost suggests that Ford might be forced into a rethink of Raptor pricing. These specialty pickups probably rank as the #1 money grab in the industry. GM offers a mid-engined sports car built on a dedicated platform that can compete with Porsches for $59,995 for God's sake. And Ford needs to charge the same amount for a tarted up truck based on a platform that is sold by the millions and had the tooling paid off 5 years ago.