Show the customer base they give a single ****. Regardless of what excuse the dealer may have for incorrect MSRP, do you believe for one second that they made a mistake or have a "restriction"? I don't. If someone walked through the door willing to pay full $110K or whatever, they would take the money and run. Yes I understand capitalism, and it's a sellers market, but long time Ford customers remember this practice that may not be endorsed, but a blind eye is certainly turned towards it at larger dealers in most cases. I can afford a Gen 3 , but won't pay ADM, and won't work with dealers that are, as that's my prerogative, just as someone will likely pay $25K+ ADM and are free to do so. That's the real conundrum, money means nothing to some people, and they ruin the market for the rest of us.