They have to factor in price point and profitability. Just because it took them years to engineer it doesn’t mean it’s as good as it can be. It just means it’s good enough and meets their set price point. If they built these trucks as good as they can they would be 6 figures.
The stock leaf springs aren’t that great.
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The reason that the design and engineering takes years is because it needs to not only meet or exceed performance intent, but also pass all OE durability requirements and federal safety testing. That includes calibrating every aspect of the system right down to the ABS and stability control algorithms to accommodate the suspension height and geometry changes as well as tire diameter. It’s the engineering, durability, and safety requirements that make up the majority of the time and cost, not the components themselves.