I am surprised this new of a vehicle needs such high maintenance with spark plugs already. Aren't the plugs rated at 100k miles from the factory?
it doesn't "need" them.
depending on the particular motor, these can sometimes smooth out idle and hesitation.
If you're experiencing any of the following: detonation, pre-ignition, or power loss; colder plugs could alleviate it.
I am surprised that more "gear heads" are not familiar with using different spark plugs to better tune their engine.
in all reality, for every 75-100 HP that is added to a motor, you'll generally want to go one step colder. ( be wary though, not all spark plug MFGs rate their temp ranges the same).
the leaner your AFR is, the colder the plug should be ( in general).
just remember colder heat range = faster heat transfer.
The fact that the tuners are saying that there is no need to change plugs leads me to believe that the AFRs on most tunes are fatter. ( and that they are being cautious with thier tunes.)
If you find that your motor is adding or removing lots of timing (like more than 3 degrees + or - during normal, steady throttle operation) this could perhaps be a solution that Ford certainly isn't going to offer you.