It's a two edged sword, I get it where the dealer thinks he'll only get a certain amount of Raptor product, whether it be a standard Raptor or Raptor R based on their allocation in their F150 truck allocation (separate Ford allocation) based on their turn and earn % in that certain month / yearly, ideally the dealer wants to sell every truck in the same month they get invoiced and take delivery of for "retail sale"
It works like that in most new car manufacturers, along with their C.S.I. surveys that every customer should get after buying a new car, lately C.S.I. drives the automotive industry, from dealer ownership, to management and even trickles down to salespersons / client advisors with cash incentives to extra pool cars that dealers can earn based on high C.S.I. scores based in their region, as well as their national rankings in new car sales. The narrative has changed these days, with the combination of sales, service and their parts department are now a combined score that they use as a matrix to come up with their total score.
I live this every day. New cars dealers with "hot" product(s) like Porsche, the full size Range Rover and the Raptor / Raptor R that are limited in production, dealers do ask for MSRP + plus, but now that production has ramped up, and the standard line of: "VENDOR SUPPLY" shortages as their #1 sales tool for getting over MSRP is basically over these days. Where this two edged sword comes in: you take care of your local / (potential) repeat customer and your service department will benefit from leaving this Raptor or Raptor R in your demographic area for service, word spreads fast among this small community of this specialty vehicles, along with all this social media and forums like: FordRaptorForum.com
But if your going to lose this vehicle to another city or small town and you'll probably never hear or see from this customer again, plus the fact you'll have a very limited supply of these vehicles for the whole model year, like a Raptor with a "37" Package or a Raptor R, then I really can't blame a dealer for going "all in" when it comes to "MARKET PRICING" it's capitalism at its finest. It's a tough call at the end of the day.