rtmozingo
FRF Addict
The question remains as to Ford’s actual intentions in building the Raptor R. Will it be to:
Somehow I fear it won’t be the latter.
- a) Simply hold onto bragging rights that they have the most powerful, capable, etc. “production” pickup at the sacrifice of a $150k (Canadian) price tag and super exclusivity (think homologation “production” release requirements in the motorcycle racing world);
- b) Actually take on all facets of the Ram TRX inclusive of price point and offer the truck at a comparative price (in Canada $120 to 130k).
The only facet the current truck doesn't beat the TRX at is on-road drag racing. Putting a big, super powerful V8 into this platform doesn't make a lot of sense, and requires a lot of hoops to jump through. So, if Ford could make a killing thoroughly trouncing the TRX, why wouldn't they? That's good business. Those who have nothing better to spend their money on will pay a premium, and the rest of us will opt for the plenty capable 'peasant' version, which will remain 'affordable' (well, excellent value anyway).