This is true. Ford will never beat FCA with horsepower. But horsepower is only part of the equation. If Ford is really serious about the R as anything other than a me-too product, they'll improve the suspension to keep up with the horsepower. Then anyone with off road aspirations wouldn't take a TRX at half the price. If your opposition is stronger, you'd best be more nimble. Do I think Ford will do that? Probably not. They've been screw-ing the pooch a lot lately. But we can hope.
Again, I’m on record as saying over and over and over that the s/c v8 isn’t coming in the Rap... Buuuuuuuut if it does, there would be ZERO excuses for a truck so empowered by Ford to not have a Frame, driveline, suspension and electronics not only up to the task, but, as with anything else bearing an F150 badge, able to haul as much oak or locust wood as you can pile in the bed in cold as bad as Nome and in heat of Death Valley, towing a trailer with the A/C blasting. On 87 octane no less. I’m skeptical on the last one, but Ford doesn’t skimp on testing the F150 to be ‘customer resistant’.
If such a truck were to come to market, it would have sorted suspension. That’s really what separates the Rap from the TRX.
Ford has practically ceded the market share to Ram in terms of having the “best starbucks drive thru island hopper” and now they’re left with a niche truck with a sound reputation to the few percent of off roaders who care, but that’s not enough to sustain them.
They need another Jen Juan starbucks queen to take that market share from the TRX.