Except by and large it is true, and my opinion is seasoned by experience in the industry whereas most posts here including yours are not.
Reread my post and then look at the timeline on that thread you sent me. What month was it? April. You know what was happening in showrooms in April? Absolutely nothing. You may have been lucky to get somebody to deal then because there was literally nobody lining up to buy. But if you look, the guys who did get invoice were the exception, not the rule.
Now? The same dealerships are packed. Everyone I know that’s still selling are jam packed everyday. One guy can’t even get a vacation approved because they can’t afford to be a man down.
Now tell me why again a dealer that’s busy wants to make next to nothing on a speciality vehicle that ordinarily commands a hefty price when people are lining up at the door to give them fat margins on regular cars and trucks?
I made my deal in January with a factory order, before the Chinese virus hit. The dealers were fairly busy at the time. It was far from easy, and if you read my thread you know I didn't come by that deal easily. I did get invoice pricing as have several other people in here. You may have to travel out of your home area, as I was ready to do before I got a deal locally. I really don't get how you, "working in the industry" makes any of my points, or anybody else's, invalid. There are ALWAYS deals to be had, if you spend the time to find them. I can also tell you that dealers in this region are VERY FAR from being jam packed. They were busy for 2 weeks when the restrictions were partially lifted and then it died off. I find it hard to believe many dealers in the US are "jam packed" daily with so many people being out of a job and in financial distress. If you are in the industry I would think you would be aware of that.
What's your industry experience, working at a dealership? I will tell you why again, like you asked in your last sentence, why a busy dealer may still sell a Raptor at invoice. It's because if it's a factory order it takes little time, zero hassles, and between their hold-back and the ******** fees they normally tack on, they will still make a couple grand for minimal work.