jsmcgregor
Full Access Member
I had a 2011 Raptor (Black) that was totaled 3 weeks ago. I payed 49K for the truck. The Insurance's depreciated value three years later was 44K and some change. Point is, the depreciation on a Raptor is relatively low compared to other vehicles. After it was totaled, I immediately started my search for a new one. The dealer I bought my 2011 from was going to sell me a new one for ~2K over invoice or, if you prefer, 2K under MSRP. The problem was he couldn't find any other dealer willing to sell him the truck for anything less than 1K over MSRP. I ended up calling every ford dealer in a 100 mile radius who had one on the lot. All, except one, had a markup between 5 and 10 thousand. What I learned was that it is not only the consumer that is willing to spend more than MSRP, it is also the dealers who are willing to buy them from other dealers at above MSRP and pay the transportation cost to their dealership. They of course pass the additional cost on to the costumer. My dealer would have honored the 2K if I was willing to order one. In the end though, he found a dealer for me that wouldn't sell it to him, but would sell me the truck for 1K under MSRP. My dealer didn't have to turn me on to this deal but he did.