MSRP = Manufacturers SUGGESTED RETAIL PRICE
When I bought my first Raptor, I bought it used, because it saved me about $30k over the dealer markup at the dealer I was looking at. At the time I decided I would just mod it to where I wanted it, because the seemed the most cost effective method. That truck had the 800A and not a whole lot more.
After I owned it a few months, the CFO figured out what it was going to cost to get that truck to where I wanted it. Because of that, she decided that I really needed the truck with 801A and the Roush stage 2. So she did all of the legwork, and found the dealers in the Phoenix area who had Raptors on the lot, and who were not charging additional markup. When she found the one that was willing to work with her, she bought the truck for a fair price that had what she knew I wanted. I was not involved in the process at all. BTW, I have a FIN code, but it doesn't work on the Raptors, and my fleet dealer had none on the lot, or I would have gotten a very fair price from them.
So, what it boils down to is does someone want to do the work to find a Raptor at the price they want to pay, or do they want to flop their checkbook open and pay what the dealer wants them to pay. The dealer is just trying to maximize their profits. I get that, and I try and maximize the money I retain in my wallet. That is why I am able to shop at about 12 different Ford dealers in the Phoenix area.