melvimbe
FRF Addict
I don't know if it will be $10k. Even "less than $6k" would probably be $5,995. No matter, it's a ton of money to pay for slightly bigger tires.
Ford didn't even need to offer 37s. IMO since they cancelled the SCAB and the previous 800A package that almost nobody bought, they are now using 37s as another way to turn a $53k base MSRP truck into a $75k truck like they did last time. Making 801A the new 800A, and getting rid of the SCAB, they need some new boxes to tick for us to bump the price up over $70k.
Again IMO the 37 performance package is designed for Ford to milk a lot more profit on these trucks at virtually zero additional cost to Ford. You get different fox shocks (you already paid for fox shocks), different tires (you already were paying for 35s), different seats (you already paid for seats), stickers (stickers are virtually free). So maybe $500, $1k max of upgrade cost to Ford, easily a $5,995 package to you the buyer.
OEM option for 37s was a really good idea in my opinion. The fact is that a lot of customers want 37s and will get this package. Sure, you could do it yourself aftermarket, but from the factory, you get some piece of mind, warranty, not have to do the work to get it done, and the spare option.
What I don't like is throwing 37s in with an other goodies that are clearly unrelated and Ford knows that people clearly won't all want. Decals are one thing, since they can be removed, but Ford has to know that a significant portion of customers won't want blue seats.
The 'good' news is that there is precedent for Ford to change their option/package offerings based on customer feedback. If not for 2021, certainly a possibility for 2022. If people are avoiding the package enough, they will have no choice to restructure it.