Finally hit MSRP, how long till invoice deals available

[jaz13]

I am betting by year end there will be 18's for below MSRP. I had been searching for a dealer to order an 18. I sent out several emails and ended up with three out of state dealers willing to do MSRP. I am rolling the dice and holding off. Hoping I can score something under MSRP. Locally here in Oregon the dealers still think $5k-$15k over is good.

For you to be right, demand for this truck will need to dry up and I just don't see that happening. People have a hard time paying extra, but many can rationalize sticker. I believe there is a huge pool of unmet demand at MSRP that will keep prices firm for a while. No doubt there will be the oddball deal here and there, but those will be be rare.

 

[Jred2255]

At what point in the life cycle did the Gen 1 6.2's start to sell for under sticker?

 

[xxaarraa]

At what point in the life cycle did the Gen 1 6.2's start to sell for under sticker?

Doesn't matter. Gen 1s were an entirely different product compared to Gen 2s and will have a different product life cycle pricing curve.

 

[chi_weezy]

It's only because the 18's are available for order. That helped the 17's prices. I feel like it will continue that way. The 17's will have a lot of deals at msrp, while the 18's will be marked up. Of course some will go for mrsp. Below msrp for either, I'd guess 1 in 1,000, or even 2,000

 

[Craigy]

Gen 1 guys buying at invoice has zero relevance to Gen 2 pricing. ZERO. Gen 1 is an entirely different truck targeted differently than Gen 2s.

Gen 1 trucks were relatively inexpensive to begin with, and targeted at a fairly narrow buyer (the enthusiast). Gen 2 trucks are luxury trucks and a raptor rolled into one, they are a heck of a lot nicer than the old Gen 1s and cost a lot more. So it opens the field of buyers to a lot more people. Small example: I tow, wheel and overland so I'm not a mall crawler, but I even I never ever considered a plastic-fantastic Gen 1. When the Gen 2s came around with all the luxury trimmings, I bought one when I previously wasn't a raptor buyer. You add all the street queen buyers out there, and the Gen 2s are a lot more attractive than Gen 1s to a lot more people willing to pay the $$. It's just a better product that moved upmarket.

So I am with Jetdriver. I don't think you will see invoice pricing on Gen 2s for a long long time.

Luxury brands are all about big price but also about big discounts to move cars. Walk into a Mercedes dealer, Porsche dealer, especially sublux brands like Infiniti, Acura, and they're taking money off the price before you even ask. Most of the business that MB, BMW and Land Rover do is based off of aggressive lease deals and the like. And then Luxury brands simply have more margin in their cars and thus room to discount and incentivize.

Generally speaking lower-volume enthusiast-only cars are the ones that maintain a harder price (eg, Porsche GT and RS models, Ford GT350/R). If it's moved "upmarket" (which it definitely has), then if anything the new Raptor should soften up quicker than the old Raptor.

 

[dlbb]

When the Gen 2s came around with all the luxury trimmings, I bought one when I previously wasn't a raptor buyer. .

same here. we ordered our 14. considered a raptor then too. but it didn't fit our requirement at the time. i gave up 1k in pay load, 6th passenger, and towing ability for the 17 raptor with way better off road ride. a whole different target in an understatement imho. the 14 lariat my wife had "requirements" in the build. the 17 she wanted at first sight in person and we went home with it. she has even drove the raptor off road, and wants to learn to drive it better and faster off road. the last full size truck she attempted to drive was our 05.

back to the topic, msrp deals should become very common within the next month. and as mentioned some dealers are gonna start taking a loss. my local dealer had 48 on lot they had bought from all over the country. they attempted to saturate the local market with massive profits for them. last i heard they were starting to take +10 a month ago. and they still have 36 lmao

2017 F-150 Raptor | New Vehicles Ken Grody Ford-Buena Park-Los Angeles, CA Ford Orange County, CA Newport Beach, CA

 

[Craigy]

Invoice deals won't be common until dealers have a hard time selling at MSRP. At this point MSRP is still a great deal and those trucks move quickly. I suspect it will be a couple of years before demand dries up and dealers have to price these trucks aggressively to move them. And if Ford keeps boosting prices $1-2k per year, you probably won't save that much by waiting.

Toward the end of this year you might be able to get better pricing on a leftover 2017, but I doubt many dealers will discount 2018 orders. Way too many buyers willing to pay MSRP at this point.

Demand doesn't have to dry up, just slow down. That's what happens when the initial craze dies down, and the novelty of being the first guy on the block with one wears off. Already many dealers are willing to move at MSRP without a lot of negotiation.

Even last year there were reports of discounts from MSRP, but those deals were pretty few and far between and seemed like insider deals. At the time, MSRP deals were few and far between, but now people are getting them all over the country.

Fact is, it's expensive for a dealer to keep a $60k or $70k truck on the lot. And the other big fact is that dealer holdback on a $60k or $70k truck is big, so even moving a truck at invoice is going to be a solid sale for a dealer.

A year ago and up to a few months ago, dealers were scrambling to get any allocation they could, with demands exceeding allocations. Soon, allocations are going to exceed demand (arguably already happened), and the smart dealers are going to be selling trucks and taking their profit instead of letting allocations go unfilled waiting for above sticker or full sticker.

 

[FullAuto]

I've already confirmed 2 dealers under msrp on 18 orders and someone just pointed me in the direction of a third about 20 minutes ago. I only decided to buy 2 days ago. I'm going to visit the 3rd one tomorrow. I'll post up the info once I get my order placed.

 

[dlbb]

At what point in the life cycle did the Gen 1 6.2's start to sell for under sticker?

i don't know exactly. but we could have got a 14 raptor fully loaded for the same 45k we paid for our lariat hd. just didn't fit our intentions for the truck at the time.

 

[FullAuto]

i don't know exactly. but we could have got a 14 raptor fully loaded for the same 45k we paid for our lariat hd. just didn't fit our intentions for the truck at the time.

Invoice on a loaded screw was in the 50s on a 14. Most dealers were selling at sticker or above on anything on the lot. You would find deals on ordered vehicles. There was a high demand for the 14 because Ford made it known a v8 would not be offered on the gen 2 later in the 13 production cycle.