At what point is "this market" actually this market? I got extremely lucky and paid MSRP for a Raptor I stumbled upon at a small dealer last fall, but almost every single car buyer in 2022 has not been as fortunate. The truth it that the average price of EVERY new car sold this year to date has sold for 9.9% OVER the MSRP - yes, people are paying over MSRP for Hyundais, Toyotas, Hondas, and every other econobox you can imagine. And while I agree that isn't ideal, the alternative is buying a used car that's gone up approximately ~35% since this time last year.
While I appreciate your view that paying ADM isn't the best practice, the fact of the matter is that's what the current market dictates. The instances of those paying MSRP are indeed the exception, not the rule.