Dealer shows my ordered truck as New Inventory

[CoronaRaptor]

It's probably a lot easier for them to manage inventory if everything is one system, whether dealer stock or custom order, as well. Sure, there is probably some sort of status field that determines whether the vehicle is visible on the website or not, but as you pointed out...it helps sales.

While I will agree that their orders all under one program (which is probably 100%), they do have the available option (also 100% true) to mark the vehicle as sold on their list, so potential buyers know that it's not an available order just waiting for anybody to show up and purchase. It's marketing 101 and I get that it fools most junior buyers into the market.

 

[Spooky]

It’s normal. Nearly every manufacturer does this with their incoming orders. Either dealer or customer orders so it’s not unique to your situation.

My dealership did the same. They eventually listed it as sold before I picked it up due to the amount of calls they got on it.