i hate that anything "new" gets branded as "disruptor" nowadays.
the company I helped build was truly disruptive. The lemmings that followed our go to market arent disruptors, they're marketing plagiarists.
Any company that is on its back with its legs up 3 or 4 models in isn't disruptive ( ahem tesla ).
I like the commercial. whether they build a v8 raptor again or not, I'll be just fine with my v6 raptor until I'm not. Then it'll get v8 swapped.
people who truly disrupt shit are used to building what someone else doesn't or won't make for them.
You can call them whatever you want, or label their effect on an established industry whatever you like. The semantics are unimportant.
My point was Ford took notice and publicly responded. And how could they not? Ford has been around for 115 years (they certainly didn't shy away from that stat), produced millions of vehicles, countless engineering breakthroughs, oh... and practically built the middle class in this country. Yet, a new company with a fraction of the employees producing an even smaller fraction of vehicles has a 32% higher market cap? That's hard to ignore or brush away as nothing more than an industry anomaly.
Tesla certainly isn't doing something entirely new, but they are introducing features that are generating hype. And whether that hype can continue to translate to higher stock prices remains to be seen. But I think Ford's commercial served its purpose: Acknowledging Tesla with a, "bring it" message.
So maybe you don't like the terms, "disruptor" or even "innovator" or "re-imagined"... but I'm willing to bet the corpses of Barnes & Noble, Blockbuster, or Motorola didn't care what you called Amazon, Netflix, or Apple. The result was the same regardless of the nomenclature.
