IMO, it'll be a badass starbucks-mobile and looks like it'll be ok for doing mild, slow offroad stuff. Will make a great DD. My trucks have three or four objectives: pull big loads long distances, raptoring (proper medium speed desert running), DD, road trips to places where i can raptor or otherwise camp, kayak, MTB, and do outdoorsy stuff. The Rivan will excel for DDing and be decent for kayaking & MTB transport, but it can't desert run, and can't do what my dirtymax does. For now, no place in my garage for it, but if they put a proper raptor equivalent suspension under it, I'd give one a very serious look. The remaining issue is I'd have to get over the range as I like road tripping my rap.
For a lot of raptor guys, depending on the price, it's going to be a compelling option.
I think that we are about to see big changes in the auto industry. My first thought when I read that rivian article was I wonder if you can put on some fox shocks. It sounds like the battery is huge and sits low under the truck. My second thought was I wonder how it jumps with that trunk in the front. It might just do a back flip. My 3rd thought was about those toy Traxxas trucks. I hear that the electric ones will smoke the nitro ones now. I have a feeling that our future raptors will sound more like electric golf carts. I told my Tesla driving friend that I want A new Shelby gt500 and he said I’ll race ya.