I like the pelican coolers, hold ice great like the others but I've never actually owned one and won't buy one due to seeing several of the latch handles break. I have several Yetis for over 5 years and not one issue other than they run small. Ive got a couple Grizzly coolers also great coolers with no issues. I'd love to try one of these Bisons but the last thing I need is another cooler. If your looking to buy a "high end" cooler, best advice I can give is don't get too hung up on brand names. All of them are super durable and hold ice very well. Get the one your comfortable paying for and don't go bigger than you need. These things are heavy and don't hold ice any better than a igloo if you don't fill as much space with ice as you can. If all you ever carry around is a 12 pack and a pack of lunch meat don't buy a 50 quart or you'll get sick of it real quick.