I think the price is outrageous. What is it something like 15k for the whole kit? Axles, fenders, suspension, brakes, tires, blah blah blah. We pay next to nothing on top of a comparable FX4, the value from the Raptor is ridiculous.
Without a doubt it'll outperform the Raptor, but for the cost I don't see very many kits selling. Odds are other aftermarket companies are offering similar kits for less, as is usually the case with Mopar kits that are rebadged aftermarket kits. And I doubt they'll cover a warranty claim if you install at home and the sky's the limit for dealer cost to have the kit installed.