What I would like to see Ford do is quit being a bunch of greedy Tuesdays and let us spec the truck how we want. Cloth seats, nav, garage door opener. Why do I have to add a $9K package full of crap that I don't want just to get a garage door opener? If Ford would let people spec the truck and pick and choose some of the options they want there wouldn't be nearly as many complaints about the prices. I want cloth, nav, and the garage door opener along with the beadlocks. To get nav you have to add the 801A at a minimum but then you lose the cloth seats. If you don't get the Nav from the factory its a bit of a pain in the ass to add a decent head unit after the fact and I never upgrade them anyways so I want the NAV which means I can't keep the cloth. To get the garage door opener you then have to add the 802A. Over $9,300 for the 802A and it includes a ton of stuff I don't want or need. It is just really stupid to have to add all of this extra crap to get some really basic stuff that should be included or at least added as an option by itself. Ford being greedy. Nothing more, nothing less.
Trimmell, you’re thinking monochromatically. If you want a decent off road machine with legit cred and no bells and whistles but what you actually want - a garage door opener, spec out an 800A, and get an aftermarket opener.
Ford does not have a corner on the market for technology. I didn’t want the tech package, graphics, bed liner, and I’d have been fine without the moon roof but seeing what you lot had to go through to score a reasonable deal, and not having a wealth of local options out there without ADM, I took the MSRP deal with more options than I wanted. I found a few 801A trucks, but I only found 3 out of 120 in a 100 mile radius of my address less than $60k.
The reality is not what the consumers want it to be; the Raptors sell at Ford’s price points. Greedy dealers do sit on the trucks, but at Ford’s prices point the trucks sell.
I agree with you, $9K for an option package is quite a bit high and I don’t personally like it, but... the market supports it. Cloth seats, bench seats, rear seat delete are ok for non daily drivers, but I’ve had enough cars, trucks and bikes I had to “tough it out” with. I would have chosen fewer options, but the market didn’t really facilitate that, leaving the remaining lesser optioned vehicles for as much money as an 802 because the dealers know they can get away with charging ADM in most of the urban markets.
I wouldn’t classify this as Ford being greedy, so much as I would say it is Ford knowing the market place and knowing what they can reasonably charge. Trucks with 20K ADM are not moving. Trucks at MSRP are moving. We can’t reasonably expect Ford to offer the ’17 at ’14 prices, or even ’14 prices plus inflation and increased COL. They have to amortize research, development, testing, more testing, regulatory compliance, more testing etc.
There are some dealers out there thinking they have more than they do. Some who are shady, less than honorable brokers, and I think greedy may be an accurate description. However there are others out there selling at MSRP or just over and selling trucks like krispy kermes at a cop convention. It’s hard work being a diligent consumer.
