So, I'm guessing that you would say that a strengthened frame, upgraded shocks, and an additional 70 ft/lb for your current truck wouldn't be worth $5k?
You have to be kidding me. You guys are acting like the Gen 2 is a small refresh or something. It's a completely different truck. To me the Gen 2 is worth a whole lot more than $5k over the Gen 1. If you don't feel that way then be happy there's now a lot of Gen 1's out there for sale for you to buy.
Sure the new one is improved. But manufacturers are expected to improve their product. Well maybe not if you're Toyota, but that's another story...
Sure prices go up every year, we all get that. But Ford took the Raptor from a $40s/50s truck to a $60s/70s truck. That's a big deal and buyers notice.
You can apologize for Ford all you want, talk BS about how "That Hyundai ain't got no baja mode" or whatever, but the fact remains that now for $50k, which is double what a base F150 cost by the way, you're getting an absurdly featureless Ford F150.