Predictions on how long over MSRP pricing will continue?

[Tacoman]

Was at FORD dealership today chatting w a sales rep that is a friend of the fam. Was told to expect ADM thru 2023... AVG ADM for Bronco's, Raptors and GT500's at this dealership is @ 10-25k...and per sales rep, they are selling.

 

[jeanco]

We will be in a complete different market in 2-3 months.

2 or 3 years!
Ford is producing less and make more money because peoples are buying over MSRP,why they would change?

 

[LennyMoe]

2 or 3 years!
Ford is producing less and make more money because peoples are buying over MSRP,why they would change?

Ford doesn't make any money on people paying over MSRP - the dealer does.

 

[thatJeepguy]

2 or 3 years!
Ford is producing less and make more money because peoples are buying over MSRP,why they would change?

When you see an entire dealer lot full of trucks that they are having trouble selling and paying interest on, thats why they’ll change.

 

[NickyF25]

Ford doesn't make any money on people paying over MSRP - the dealer does.

Yep. If they thought limiting supply was a good idea manufacturers would have done it in the past. Dealerships are simply reacting to unprecedented conditions in their favor, its not some genius business strategy or plan. Dealerships will revert to chasing volume as always once these favorable conditions subside which will happen sooner than later. Manufacturers will want to increase production volume and move more vehicles. The car industry is all about the short term dollars in the pocket …they can’t see 2” in front of their face.

 

[julien194b]

when the supply will exceed the demand, hope this time come soon... I work in building and we also have the same question, in a way, hope there is a crash in order some companies stop to make huge profit and that they keep their stuff or make discount...

 

[Gator85]

25 more minutes.

 

[mts]

Ford doesn't make any money on people paying over MSRP - the dealer does.

This.

Both Ford and GM are trying to crack down on the ADM practice at dealerships. However, the current dealer structure doesn't make that as simple as it should be. Long term, I believe the current dealer model will be changed dramatically. Some dealer business practices today are going to cost them in the long run, but since dealers don't seem to be able to think about anything past the end of the month, I am sure it will come as a shock to them.

 

[GCATX]

I am guessing 2 more weeks.

 

[hsun85]

If we assume that hyper-inflation is coming, a Raptor at current MSRP would be a steal. LOL. Right now, it's only one wheel barrel of cash for a Raptor.

Assuming people’s income could keep up with the inflation