Believe whatever you want, but Ford has so much confidence in LeadFoot they made it a one-hit-wonder.
Last year at this time there were tons of posts from people so glad they got Avalanche instead of the new LeadFoot. Funny thing is this year no one is talking about Avalanche anymore. Seems it lost its appeal already.
And no doubt this time next year LF will be forgotten and all the posts will be about how glad people are they got Velocity Blue instead of whatever 2020's one-off color is.
LeadFoot is just another Raptor one-off and joins the list of Avalanche, Terrain, and Molten Orange.
People were glad they got Avalanche instead of Lead Foot before Lead Foot was available on the 2018? Or they got a 2017 when the 2018s were already out? Or they bought a 2017 and then saw Leadfoot and then wanted to feel better about the money they spent? People generally buy things they like so it's not surprising that they're still happy with the truck they have in their driveway-- or at least trying to convince themselves that they are.
No one is talking about Avalanche because it's not available. What's there to talk about? I hit up my dealer and said "hey, I want one of those light grey Raptors (Avalanche), find me one". He said they aren't available anymore but I have a Leadfoot and Magnetic coming in a week. So I looked up those colors and told him I'd take the Leadfoot one having never even heard of it before that conversation.
I -- like most people here -- own a big, badass truck. Leadfoot fits the dirty, "military" style dynamic of the vehicle. So do some of the other colors. No way in hell are people going to be dying to get a Velocity Blue Raptor (assuming that's the same blue as the Focus RS. If not, then I don't know what it looks like), which fits better on a GT3 or Huracan ("look at me!"). There will be some, the same people who mod the shit out of the truck and take it to Caffeine & Octane, but it doesn't fit a truck at all. How many Race Red Raptors are out there? It looks kind of cool, but it's not for a truck and most "truck guys" agree with that.
Leadfoot is still a dark gray. It fits. Terrain? Seriously? Who would buy
any vehicle in beige (apologies to those that did)? Has nothing to do with being a one-off color, it's just not considered "cool" and never has been. Molten Orange? Again, see a flashy sports car over $200k. Just doesn't fit the nature of the vehicle. Avalanche does and I still see people gawking over nice photos of the Avalanche trucks... probably a little too white for my tastes now that I have Leadfoot to compare it to.
I'm not exactly sure what we're arguing; I guess you're saying that Leadfoot is no more popular than some other colors that didn't really take for Ford. I'm not sure it's that simple... you're comparing it to at least a couple horrible (low selling) colors and another one (Avalanche) that would still sell decently if the option was available. One-off doesn't make it special as we've learned with the two other colors.
As far as resale and how will things go down the road... you might be right, I wouldn't know, but you're going to have larger market for Leadfoot than you would Terrain or Molten Orange. I usually get new cars before the first oil change, but guessing I'll keep this 2018 Raptor for at least 20-30k miles. It checks all the boxes for me and I can keep refreshing my sports cars when the itch comes or the dealership calls with an allocation.