Before I put my order in, I called 16 dealers within reasonable distance to me. I found 1 that was willing to let me custom order a 23 at MSRP. The rest had ADMs ranging from $2500 for local buyers (more for out of state) to over $25k because "I know what I've got." That last guy was a jerk, too, because he asked me if I knew "what they're worth." When I told him I know how much they cost, he said "no, you aren't listening to me - do you know what they're worth?" Yeah, ok buddy - no thanks.
TL;DR - MSRP is a pretty good deal these days - especially if it's on the lot or will be soon.