My Tremor is a fully optioned Lariat, minus the dreaded moonroof and power running boards, which I did not want. I looked at the KR and Platinum packages, but the overriding factor for me was the Lariat Black package. I will not drive a vehicle with silver or chrome and I did not want to spend the money to paint/replace the chrome/silver items, so I stuck with the maximum Lariat features. With the Tremor, Lariat Ultimate and Lariat Black, it is a very nicely appointed Super Duty with all of the creature comforts I need. The Carli suspension and 37s will be the icing on the cake for me, and it will tow my 7000 lb TT across the country this summer without hardly breaking a sweat.
To answer your question, the MSRP was $78,765 and I paid $70,130, plus TTL, which in Texas is a 6.25% tax rate, so $74,700 OTD.
Plus, they delivered it 245 miles to my house on a Saturday at no additional charge. I did the whole deal over email with only a single phone call when I placed the order, and I never stepped foot in the dealership or even met the salesman! I did not pay an upfront deposit, there were no additional dealership fees, I did not finance through them, or have a trade-in, so they did not make any money on the "other" side of the deal. It was one of the easiest and least stressful vehicle purchases I have made in many years.
For those who are interested, here is my window sticker minus my VIN, so no one tries to steal it!
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