I look at it like this. The mechanics are a big part but the looks carry the day. Chevy has a long way to go in the looks department. That is one of the big reasons so many folks want and like a Raptor even if they never go off road. If Ford changes the mechanics either for better or worse (depending upon your opinion) but lightens the weight and keeps a strong off road look I expect they will continue to lead the way in this catagory. I mean they have cornered the truck market for several decades and I expect they don't plan to run second fiddle to any other brand in the "off road" catagory either.