i'm really baffled as to why Ford and/or SVT would leave these off the 2012's. As far as I'm concerned this is just as much a necessity if not more of one than the "heavy duty" floor mats. They design these trucks to run in loose sand/mud etc and those types of situations are when you really risk scratching your door sills when you exit and enter the vehicle. dirty shoes a like sandpaper on door sills. missing clearcoat/paint leads to the potential for rust in an area that gets wet every time it rains out.