I got something in the mail this week from my dealer saying I was enrolled in some program and that I get 4 free oil changes in the next two years. That never came up during negotiations, so it was a nice surprise. This dealer's oil changes are $50 (with tire rotation and inspections), and include a 'synthetic blend.' Not sure if that is real or pretend synthetic oil...
I also did the Ford Pass thing, and in fact I have double points there now b/c we bought another Ford vehicle late last year. No idea what I'll use that for.
My last Ford was a regular F150 and oil changes at that dealer were $40 and included a tire rotation and checks, and I always thought that was a pretty good deal from a dealer. It was also a good time to get recalls taken care of.