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Msrp is the lay of the land. It's a simple reality. They can sell all they have. Why discount, when there are enough buyers at Msrp .
Wrong. I spent several months scouting dealerships all over northeast MA., southern NH., and ME. I found a salesman I liked, who knew the Raptor (somewhat), I told him what I wanted and the price I was willing to pay ($200 over invoice). The purchase order took 20mins and a $100 deposit.
If you want the truck today, your going to pay. If you do your homework and are patient, there are dealers willing to sell you a Raptor on your terms. Even at invoice, the dealer makes money.