RaptorWhoSaysNI
Full Access Member
Times be a changing.Well, years ago when I had a house built, there was no clause for changes to the cost of building materials.
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Times be a changing.Well, years ago when I had a house built, there was no clause for changes to the cost of building materials.
Why don’t the manufacturers just switch the model to a direct to consumer model? Order the vehicle direct, everyone pays the same exact price…MSRP? Sorry, but it’s not like the dealers provide any type of value at the point of sale…all their ROI is on the service side, selling financing packages and warranty packages.this is why dealers have to charge adm in this market. Here is a invoice for a 37pkg truck. Profit margins are slim in comparison to other vehicles in this price range. BMW,Audi,Mercedes etc
Why don’t the manufacturers just switch the model to a direct to consumer model? Order the vehicle direct, everyone pays the same exact price…MSRP?
Not involved in the auto business and my dealer charges only invoice, so that's what I pay. However, I do find it funny that people think dealers shouldn't make money on car sales. I don't see anyone going to the grocery store or a clothing store and demanding to see their cost or asking them to sell it for cost or less. Yes, that comparison is on a different scale, but same philosophy. I am only 45 so I am not sure when the whole negotiating on car prices came about. This theory that every dealer is trying to rip people off is funny. Capitalism is a good thing and as a business owner, I try to price all my services competitively, but no way in hell I will discount to the point of breaking even or losing money.
And you know that because you are a dealer? I bet there are lots of car deals they individually lose money on. Lots of folks in a dealership on payroll. Add in costs in land/building/floorplan/advertising/etc. I bet there is less made per car than you think. But again, everyone thinks they should make minimal profit. That's not a good way to stay in business long, especially when you take into account the economic swings as evidenced by the current pandemic.“but no way in hell I will discount to the point of breaking even or losing money.”
That’s good because dealers don’t either.
I’m not currently in the car business but in my early 20s I was a salesman at a new car dealer and we never once lost money on a car. Not even to employees.And you know that because you are a dealer? I bet there are lots of car deals they individually lose money on. Lots of folks in a dealership on payroll. Add in costs in land/building/floorplan/advertising/etc. I bet there is less made per car than you think. But again, everyone thinks they should make minimal profit. That's not a good way to stay in business long, especially when you take into account the economic swings as evidenced by the current pandemic.
I am not sure I agree with you that $5.5K is a slim margin when literally all they are doing is placing an orden, receiving the truck, and delivering the same day it gets there. Add to that probably a $799 dealer fee, plus bonus from Ford... plus most likely getting a trade that will generate an additional 5K of profit..this is why dealers have to charge adm in this market. Here is a invoice for a 37pkg truck. Profit margins are slim in comparison to other vehicles in this price range. BMW,Audi,Mercedes etc