Well, it isn’t for a lot of people and that’s fine. For me, I sold my primary truck six weeks ago based on a ETA that was false. We are going into the second qtr of 2024 and the F150‘s are just starting to be delivered to dealers and waiting buyers. I need my truck not for looks, but to do stuff. To me, that’s why it’s a big deal. if you have five vehicles to choose from while you are waiting then good for you, but I need mine. I have always bought from the lot and haven’t went through this order process and I never thought it would take so long and not provide the dealer and buyers some valid ETA. I have two hunting/fishing trips coming up in April that I may have to cancel if I don’t have the truck. It’s a big deal for me.